Introduction
Day 1
- Account Manager makes an immediate phone call
- Schedule Kick-Off meeting
- Send follow up email
- Supporting documents
- Create the project brief
Kick-Off Meeting
Day 2 – 5
- Send meeting agenda to client and team
- Introduce key players
- Account Manager
- Digital Marketing Manager
- Sale Representative
- Review and support proposal
- Review and/or complete questionnaire
- Define next steps for on-boarding
- Finalize project brief
- Set campaign planning presentation meeting
- Kick-Off follow up email
- Define next steps
- Define items needed (if any)
Discovery
Objective:
- Goals
- Brainstorming
- ???
Conceptualization
Objective:
Day 5 – 10
- Develop concepts
- Concept Pitch Presentation
- Deliver finalized concepts to client
Scripting, Storyboarding, Shot List
Objective:
Day 10 – 15
- Create
- Pitch Scripts to Client
- Provide all S, SB & SL
Scheduling
Day 15 – 20
- Create
- Present to client
Call-Sheet
Objective:
Day 20 – 25
- Create
- Present to client