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Search Engine Optimization

Vision: Transparently Deliver Maximum Results

8 Pillars of SEO

The 8 Pillars of SEO encompass the core elements that contribute to a successful search engine optimization campaign. We use these pillars to transparently deliver maximum results our clients and campaign. An 8 SEO Audit occurs quarterly for every account, and we compile our findings into a Quartley 8 Pillars of SEO Report that is reviewed by our team, presented to the client and drives strategy.

Technical SEO

  • Response Code Errors
    • Tools
      • SEM Rush Audit
      • AA Audit
    • Analyze
      •  3XX
      •  4XX
      • 5XX
  • Indexability/Accessibility
    • Sitemap
      • sitemap.xml to GSC
    • robots.txt
      • Create a standard
    • SERP Index (site:[URL])
    • Screaming Frog
      • Develop how to use this tool (eg - visual sitemap)
  • Insecure Content (HTTPS and SSL)
    • Qualys SSL Labs, https://www.ssllabs.com/ssltest/
  • Site Speed
    • Google PageSpeed Insights, https://developers.google.com/speed/pagespeed/insights/
    • GT Metrix, https://gtmetrix.com/analyze.html
    • Pingdom, https://tools.pingdom.com/
    • Google Mobile-friendly test, https://search.google.com/test/mobile-friendly
    • Bitcatcha Server Speed Checker, https://www.bitcatcha.com/
  • Goal Tracking
    • Ensure goal tracking is active
    • Cross-check all goals being tracked

Keyword Analysis

On-Page (Tagging)

Content

User Experience

Backlink Profile

Local Visibility

Reporting