Post Calendar

Usage Guidelines

Every Social Media client will have a monthly post calendar
- Template link
Post creation calendar schedule
- Send to Account Services for review 2 weeks before end of the month
- Sent to client for approval 1 week before end of the month
Publishing posts
- Post content will be scheduled from the post calendar into the appropriate channel after client approval
- It is the responsibility of the Social Media Strategist to ensure that Account Services delivers timely approval of the post calendar from the client
- Once posts are scheduled, social media for the client is considered complete for that month unless otherwise instructed or a time-sensitive post opportunity comes up that could benefit the client’s goals.

The monthly post calendar can be found in Drive > Clients > ** Example Client Folder > Social
The template can also be added to a clients folder by going to docs.google.com, clicking “template gallery”, and selecting the “**Post Calendar MMYY Client” template

The monthly post calendar should be saved in Drive > Clients > [Specific Client Folder] > Social > Post Calendars
When a new calendar year begins, all post calendars from the previous year should be placed into another folder titled as the previous year

Publish Date: The date that the post will be scheduled to go live. Formatted MM/DD/YY
Day of Week: The day of the week that corresponds with the Publish Date. Formatted M, T, W, Th, F, S, Sn
Time: The time that the post will be scheduled to go live. Formatted HH:MMam/pm
Channel: The social media platform that the post will be published to
Copy: The text that will be used in conjunction with the image to make the most effective post at achieving the client’s goals. In the example, “39% of people will stop engaging with a website if images won’t load or take too long to load. — Adobe”