Usage Guidelines
- Follow this document and the links within it to track all advancing through PPC training
Certifications
- At the end of 1 month you will be expected to pass the following:
- Google Adwords Fundamentals Exam
- Google Analytics Certification Exam
- Google Adwords Search Advertising Exam
- Facebook Blueprint Certification Course
- At the end of 2 months you will be expected to pass the following:
- Google Analytics E-commerce Analytics
- Google Adwords Shopping Advertising Exam
- Google Adwords Mobile Advertising Exam
- At the end of 3 months you will be expected to pass the following:
- Google Adwords Display Advertising Exam
- Google Adwords Video Advertising Exam
Readings
- At the end of 1 month you will be expected to have read the following:
- Advanced Google Adwords v3 by Brad Geddes
- At the end of 3 months you will be expected to have a passion for the following blogs and any others you like:
Curriculum
Day 1
- Introductions
- Setup on tools and technology
- Customer introduction & research exercise
Day 2
- Start Adwords Fundamentals Study Guides
Day 3
- Finish Adwords Fundamentals Study Guides
- Take Adwords Fundamentals Exam
- Start Google Analytics Study Guides (Potentially)
Day 4
- Continue or Start Google Analytics Study Guides
Day 5
- Finish Google Analytics Study Guides
- Take Google Analytics Exam
- Start Google Adwords Search Advertising Study Guides
Day 6
- Continue Google Adwords Search Advertising Study Guides
Day 7
- Continue and finish Google Adwords Search Advertising Study Guides
- Milestone: Pass Google Adwords Search Advertising Exam
- Shadow Keyword Research Process
Day 8
- Watch Udemy Ad Copy videos
- Read ad copy chapter of book
- Begin Facebook Blueprint Course
——-
- Adwords Fundamentals Exam Study Guide
- Milestone: Adwords Fundamentals Exam
- Analytics Exam Study Guide
- Analytics for Beginners (register)
- Introducing Google Analytics
- The Google Analytics Layout
- Basic Reporting
- Basic Campaign & Conversion Tracking
- Analytics for Beginners (register)
- Advanced Google Analytics
- Data Collection & Processing
- Setting Up Data Collection & Configuration
- Advanced Analysis Tools & Techniques
- Advanced Marketing Tools
- Milestone: Google Analytics Exam
- Introduction, Creating Account, Structure Basics & Naming Convention
- 4. What Is Google AdWords?
- 6. Creating Your Very First Google AdWords Account
- 7. Using Your Website Navigational Structure To Structure Your AdWords Campaigns
- 8. Naming Your Campaign and Selecting The Right Campaign Type
- Review Questions & Notes, Discuss Client, Watch Perform, Review
- Device, Location, & Language Targeting
- 9. Understanding the Different Types of Google AdWords Device Targeting
- 10. Taking a Deeper Look at Some Interesting Tablet Trends
- 11. Understanding Location Targeting at the Campaign Level in AdWords
- 12. Configuring Location Targeting and Using the Advanced Search Functions
- 13. Using Advanced Location Targeting Setting to Further Customize Your Ad Delivery
- 14. Location Setting Exercise
- 15. Setting Your Language Targeting Settings and Introduction to Bidding Strategies
- Bidding Strategies & Ad Delivery & Rotation
- 16. Automated Bidding Strategies! (Target CPA, Target ROAS and Target Page Location)
- 17. Automated Bidding Part 2! Target outranking share, maximize clicks & ECPC
- 18. Manual CPC Bidding and Configuring Profitable Bids Inside The AdWords Dashboard
- 19. Understanding Standard vs Advanced Ad Delivery Options (in-depth look)
- 23. In-Depth Look At Soft and Hard Ad Scheduling at the Campaign Level in AdWords
- 24. Understanding What Ad Rotation is & How To Choose The Right Ad Rotation For You
- Understanding Search Theory
- Performing Keyword Research
- AGA Book
- Udemy Course Search: Keyword Research
- Keyword Tools
- Review Questions & Notes, Watch Perform, Do It On Your Own, Review
- Writing Ad Copy
- AGA Book
- Udemy Course: Killer Ad Copy